{"id":317,"date":"2012-09-07T17:13:20","date_gmt":"2012-09-07T21:13:20","guid":{"rendered":"http:\/\/homestorediscounts.com\/?p=317"},"modified":"2012-09-20T12:11:06","modified_gmt":"2012-09-20T16:11:06","slug":"false_energy_saving_claims_for_replacement_windows","status":"publish","type":"post","link":"https:\/\/windowdepotusa.com\/false_energy_saving_claims_for_replacement_windows\/","title":{"rendered":"False Energy Saving Claims for Replacement Windows"},"content":{"rendered":"

In February of 2012, the Federal Trade Commission cracked down on a deceptive practice that has been a part of the vinyl replacement window industry for too long.\u00a0 You see, many replacement window retailers claim a certain level of energy savings, when\/if you replace your windows.<\/p>\n

Seems harmless, right?\u00a0 Wrong.<\/p>\n

When people see \u0093energy savings\u0094, they think of their utility bills.\u00a0 If someone is told that new replacement windows will save them 35%, they infer that their utility bills will be cut by\u2026wait for it: 35%!<\/p>\n

There are two main problems, let\u0092s take a look:<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u009335%\u0094 \u0096 What does this mean?\u00a0 Exactly 35%, up to 35%, as high as 35%?\u00a0 A recent study commissioned by the FTC showed that when claims like these were worded in different ways, as I just posed that a majority of consumers still understood the claim to be implying the exact percentage of savings.\u00a0 More on that study here<\/a>:<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Where does the 35% come from?\u00a0 In ALL of my years in this industry, I have NEVER seen data to support the energy savings claims made by countless retailers.<\/p>\n

In the last 17 years, I have NEVER seen data or evidence to support the energy savings claims made by countless window retailers.<\/p>\n

The problem, is that the energy saving effect of a replacement window is dependent on many, many variables that can and do change from home to home.\u00a0 These variables include geography, construction type, HVAC system, wall insulation and more.<\/p>\n

The only truthful answer to the question \u0093How much energy will I save when replacing my windows? is it depends.<\/p>\n

Heck, we haven\u0092t even talked about how much this number can change depending on the style of window you choose.<\/p>\n

Bottom line: There are too many variables to make generic claims.\u00a0 Most times, these claims are either wishful thinking, or down right deceitful. \u00a0The FTC has taken notice of this, and thankfully, is starting to expose it.<\/p>\n

It\u0092s a shame really, as replacement windows WILL save you energy.\u00a0 They will save you energy, and our company can prove it.\u00a0 There\u0092s a right way and a wrong way to present energy savings information to the customer.\u00a0 Our approach is to utilize a computer simulation program developed for the U.S. Department of Energy called RESFEN.\u00a0 But that\u0092s a topic for another day.<\/p>\n","protected":false},"excerpt":{"rendered":"

In February of 2012, the Federal Trade Commission cracked down on a deceptive practice that has been a part of the vinyl replacement window industry for too long.\u00a0 You see, many replacement window retailers claim a certain level of energy savings, when\/if you replace your windows. Seems harmless, right?\u00a0 Wrong. When people see \u0093energy savings\u0094, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nFalse Energy Saving Claims for Replacement Windows - Replacement Windows from Window Depot USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/windowdepotusa.com\/false_energy_saving_claims_for_replacement_windows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"False Energy Saving Claims for Replacement Windows - Replacement Windows from Window Depot USA\" \/>\n<meta property=\"og:description\" content=\"In February of 2012, the Federal Trade Commission cracked down on a deceptive practice that has been a part of the vinyl replacement window industry for too long.\u00a0 You see, many replacement window retailers claim a certain level of energy savings, when\/if you replace your windows. 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