Are You Tired of Window Companies MISLEADING you about PRICE?


Replacement Windows & False Promises

If you’re in the market for new replacement windows, you’ve inevitably seen advertising claims for $189 windows. And while at first you may be thinking…wow, what a great price, that’s really inexpensive…what you’ll soon find out, is that there’s much more to the story. And I’m about to reveal it to you, right here, right now.

What’s happening…is that these window companies are using an impossibly low price to catch your attention.

Have you ever seen an ad on TV for a really nice car, at a price that seemed too good to be true? A price that made you say…whoa!…I can have THAT car for THAT low of a price.

Have you ever heard of someone going to the dealership looking for that deal, only to find out that there was “only one” of those models in stock, but the salesman would be happy to show them another car?

This is what’s known as “bait and switch” advertising.

The extremely low priced car was the bait. And when the person visited the car dealership, the model advertised was conveniently out of stock. But don’t worry…they’ll gladly show you another car while you’re there. The switch.

In the replacement window business, this type of advertising has become very popular. The bait? $189.00 for “any size” window. A price that is over $700 CHEAPER than the national average, according to the Cost vs. Value report published each year by Remodeling Magazine. Think about that.

So if the bait is an impossibly low price, what’s the switch? Here’s how it works.

Method 1: The salesman will tell you that the $189 model will take an extraordinary amount of time to be delivered and installed in your home. 12 weeks, perhaps even 16 weeks or longer. Therefore…the homeowner, who is interested and in need of new replacement windows, says: “I can’t wait 4 or 5 MONTHS for my project”. To which the salesman says: “Well, we do have other models that are manufactured and installed in less than 4 weeks. Would you like to hear about those?”

And as you’d expect…that other window is “just a bit more expensive”. You have effectively been baited, and then switched.

Method 2: You can in fact purchase the window for $189.00, BUT…additional options are extra. What options, you ask?

How about things such as a screen, or insulated Low E coatings or Argon gas. How about a charge to REMOVE the old windows from your property?

That’s right…some companies will charge you to haul away the old windows. If you don’t want to pay that charge? Well I guess they’ll just leave the old windows in your yard.

Can you imagine this?

And I mentioned charging extra for a SCREEN…remember. Let me tell you another secret…windows don’t COME without screens.

The only way a company could NOT give you a screen…is to remove it from the window BEFORE they came to your house. It is a trick…to charge a little extra.

And when you add up all these additional upcharges, that $189 price tag just got a LOT bigger.

Let’s think about this: What are the chances you’re going get a quality replacement window that insulates your home and makes it more quiet and attractive, installed by professional craftsman, and that carries a strong warranty…all for $189.00?

Instead of falling for bait and switch tactics, why not schedule a demonstration from

Clear Choice Exteriors

We’ll provide you with a short presentation, designed to give you the replacement window education you need to make an informed decision for your family and for your home.

We’ll leave you with a price that is accurate & fair, with no hidden upcharges or fees.

You deserve better. Call Clear Choice Exteriors.


Clear Choice Exteriors of Des Moines, IA

1511 Holmen Drive South
Holmen, WI 54636




We love our new windows. The installers did a great job and were friendly and courteous. We look forward to having more windows installed by Clear Choice in the future. Thank you, Steve, for being so nice.

Al & Tammy T

Great people to work with. Very satisfied with product. Installers were efficient, neat and very helpful. If I need any more windows I will definitely go with Clear Choice and these installers.
Joan H.

The guys were very efficient. They did a great job in protecting everything on the inside of our home while installing the windows. Couldn’t believe they did 13 windows in one day in our old house.

Charles H.



Hi there, I’m Steve Johnson, owner of Western Wisconsin’s home improvement gem; Clear Choice Exteriors of La Crosse. The replacement window industry is flourishing, and fortunately for you, the best windows at affordable costs are right here in town. I don’t have any low-ball prices to throw at you or tricks up my sleeve. What I do have is the Wow Factor of the area’s best replacement windows that last for years to come.

Quality windows comes from Craftsmanship, and rest assured your new replacement windows from Clear Choice Exteriors of La Crosse are top-of-the-line. Air creeping in around your window frames? Never. Condensation between the panes? Not a chance. Windows that provide comfort, reduce outdoor noise and condensation? You betcha.

To get started on enhancing your home and upgrading to energy efficient replacement windows, contact me today for your free, no-obligation quote.


Areas we Service:

Bangor  Brice Prairie  Brownsville  Caledonia  Chaseburg  Coon Valley  French Island  Hokah

Hokah  Holmen  La Crosse  La Crescent  Onalaska  Stoddard  West Salem

Proud to be Your Local Window Depot

YourLocal_ButtonHiResClear Choice Exteriors is a part of the Window Depot USA national network.  What does that mean for you?  It means that we’re able to deliver the most efficient, high quality replacement windows at truly exceptional prices.  Our enormous buying power saves you BIG.