Replacement Windows & False Promises

If you’re in the market for new replacement windows, you’ve inevitably seen advertising claims for $189 windows. And while at first you may be thinking…wow, what a great price, that’s really inexpensive…what you’ll soon find out, is that there’s much more to the story. And I’m about to reveal it to you, right here, right now.

What’s happening…is that these window companies are using an impossibly low price to catch your attention.

Have you ever seen an ad on TV for a really nice car, at a price that seemed too good to be true? A price that made you say…whoa!…I can have THAT car for THAT low of a price.

Have you ever heard of someone going to the dealership looking for that deal, only to find out that there was “only one” of those models in stock, but the salesman would be happy to show them another car?

This is what’s known as “bait and switch” advertising.

The extremely low priced car was the bait. And when the person visited the car dealership, the model advertised was conveniently out of stock. But don’t worry…they’ll gladly show you another car while you’re there. The switch.

In the replacement window business, this type of advertising has become very popular. The bait? $189.00 for “any size” window. A price that is over $700 CHEAPER than the national average, according to the Cost vs. Value report published each year by Remodeling Magazine. Think about that.

So if the bait is an impossibly low price, what’s the switch? Here’s how it works.

Method 1: The salesman will tell you that the $189 model will take an extraordinary amount of time to be delivered and installed in your home. 12 weeks, perhaps even 16 weeks or longer. Therefore…the homeowner, who is interested and in need of new replacement windows, says: “I can’t wait 4 or 5 MONTHS for my project”. To which the salesman says: “Well, we do have other models that are manufactured and installed in less than 4 weeks. Would you like to hear about those?”

And as you’d expect…that other window is “just a bit more expensive”. You have effectively been baited, and then switched.

Method 2: You can in fact purchase the window for $189.00, BUT…additional options are extra. What options, you ask?

How about things such as a screen, or insulated Low E coatings or Argon gas. How about a charge to REMOVE the old windows from your property?

That’s right…some companies will charge you to haul away the old windows. If you don’t want to pay that charge? Well I guess they’ll just leave the old windows in your yard.

Can you imagine this?

And I mentioned charging extra for a SCREEN…remember. Let me tell you another secret…windows don’t COME without screens.

The only way a company could NOT give you a screen…is to remove it from the window BEFORE they came to your house. It is a trick…to charge a little extra.

And when you add up all these additional upcharges, that $189 price tag just got a LOT bigger.

Let’s think about this: What are the chances you’re going get a quality replacement window that insulates your home and makes it more quiet and attractive, installed by professional craftsman, and that carries a strong warranty…all for $189.00?

Instead of falling for bait and switch tactics, why not schedule a demonstration from

Window Depot USA.

We’ll provide you with a short presentation, designed to give you the replacement window education you need to make an informed decision for your family and for your home.

We’ll leave you with a price that is accurate & fair, with no hidden upcharges or fees.

You deserve better. Call Window Depot USA.

REPLACEMENT WINDOW REVIEWS: 

SEE WHAT OUR HAPPY CUSTOMERS ARE SAYING

REPLACEMENT WINDOW GALLERY

Hi, I’m Bob Courchaine and I was born and raised in Northeast WI. My wife Karen and I will be celebrating our 24th anniversary this year and have 2 adult children, Sarah and Matthew. Karen works in the school system as a signing aide for deaf and learning disabled children. Jesus Christ is the center of our lives.

In 2000, I stepped out in faith and became a small business owner by starting a machine shop business which I still maintain today. In 2009, I started selling windows & patio doors and have found the experience of helping families like mine, to be a very rewarding one. It’s a great feeling to know that someone is now better off than they were before you met them. I also love meeting all of the people, and have made some good friends along the way!

Being a Window Depot USA dealer, I know that I am offering, by far, the very best value that a family or an individual can receive. I can honestly say, if it were not the case, I would not be a Window Depot USA dealer. (Triple pane windows and patio doors for double pane prices is kind of a “no-brainer”, wouldn’t you say?)

My approach to business and life, in general, is to be pro-active instead of re-active. This simply means, if I use good judgment, make the tough decisions, and do it right the first time, I will have much less to “re-act” to in the future. This then allows for more quality time to enjoy life with family and friends.

Also, we don’t strive for quality, it just comes natural. It may sound like just a slogan, but seriously, if my customers aren’t more than satisfied, then neither am I. Through continuous communication, throughout and after completion of the installation, I make it my personal mission to ensure that you will be. As part of my follow up, I contact my customers a day after the installation to confirm that they are more than satisfied, to ensure that we maintain our A+ BBB rating. I am happy to report that many call me to say so before I get the chance!

I look forward to both meeting you, and serving you!

God Bless,
Bob Courchaine