Bait and Switch – Misleading Window Prices 8.11.16 from Window Depot USA on Vimeo.

Replacement Windows & False Promises

If you’re in the market for new replacement windows, you’ve inevitably seen advertising claims for $189 windows. And while at first you may be thinking…wow, what a great price, that’s really inexpensive…what you’ll soon find out, is that there’s much more to the story. And I’m about to reveal it to you, right here, right now.

What’s happening…is that these window companies are using an impossibly low price to catch your attention.

Have you ever seen an ad on TV for a really nice car, at a price that seemed too good to be true? A price that made you say…whoa!…I can have THAT car for THAT low of a price.

Have you ever heard of someone going to the dealership looking for that deal, only to find out that there was “only one” of those models in stock, but the salesman would be happy to show them another car?

This is what’s known as “bait and switch” advertising.

The extremely low priced car was the bait. And when the person visited the car dealership, the model advertised was conveniently out of stock. But don’t worry…they’ll gladly show you another car while you’re there. The switch.

In the replacement window business, this type of advertising has become very popular. The bait? $189.00 for “any size” window. A price that is over $700 CHEAPER than the national average, according to the Cost vs. Value report published each year by Remodeling Magazine. Think about that.

So if the bait is an impossibly low price, what’s the switch? Here’s how it works.

Method 1: The salesman will tell you that the $189 model will take an extraordinary amount of time to be delivered and installed in your home. 12 weeks, perhaps even 16 weeks or longer. Therefore…the homeowner, who is interested and in need of new replacement windows, says: “I can’t wait 4 or 5 MONTHS for my project”. To which the salesman says: “Well, we do have other models that are manufactured and installed in less than 4 weeks. Would you like to hear about those?”

And as you’d expect…that other window is “just a bit more expensive”. You have effectively been baited, and then switched.

Method 2: You can in fact purchase the window for $189.00, BUT…additional options are extra. What options, you ask?

How about things such as a screen, or insulated Low E coatings or Argon gas. How about a charge to REMOVE the old windows from your property?

That’s right…some companies will charge you to haul away the old windows. If you don’t want to pay that charge? Well I guess they’ll just leave the old windows in your yard.

Can you imagine this?

And I mentioned charging extra for a SCREEN…remember. Let me tell you another secret…windows don’t COME without screens.

The only way a company could NOT give you a screen…is to remove it from the window BEFORE they came to your house. It is a trick…to charge a little extra.

And when you add up all these additional upcharges, that $189 price tag just got a LOT bigger.

Let’s think about this: What are the chances you’re going get a quality replacement window that insulates your home and makes it more quiet and attractive, installed by professional craftsman, and that carries a strong warranty…all for $189.00?

Instead of falling for bait and switch tactics, why not schedule a demonstration from

Window Depot USA.

We’ll provide you with a short presentation, designed to give you the replacement window education you need to make an informed decision for your family and for your home.

We’ll leave you with a price that is accurate & fair, with no hidden upcharges or fees.

You deserve better. Call Window Depot USA.

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REPLACEMENT WINDOW GALLERY

At Window Depot of Cleveland, we strive to offer practical solutions to your home improvement needs, rather than simply providing our customers with a top-quality product.

Owner Tony Hoty relies on over 20 years of valuable experience in just about every facet of the home improvement and remodeling industry, and that expertise is evident in every single project that we undertake!

Although Window Depot USA of Cleveland OH is a locally owned company, we possess the national buying power to pass along tremendous savings to our customers. We are your ultimate source for extra-efficient Triple Pane replacement windows.

We typically offer Triple Pane windows at the same prices that most other companies charge for Dual Pane.

We also carry a wide selection of Bay & Bow, Garden, Casement, Sliding, and Double Hung replacement windows. Other services we provide include Premium Vinyl Siding, gutters, sun rooms, patio enclosures, insulation, ventilation, and entry doors.

Contact Window Depot USA of Cleveland OH today @ (440) 652-2900 for a free, no-obligation quote. We provide unmatched value on top-notch replacement windows… and we’re more than happy to prove it!